I recently learned the importance of setting up participation in a SiteCatalyst implementation and the value it bring to any analysis when determining which content or campaigns are driving the most engagement. Rather than have me try to explain it, below is an old post that Adam Greco from Web Analytics Demystified wrote back in [...]
All posts in category Web Analytics
Omniture SiteCatalyst Participation
Posted by Dan LaRusso on November 16, 2011
http://www.danlarusso.com/omniture-sitecatalyst-participation/
Google Analytics Unveils A New User Experience
Ok, I know I’m a little late on this one due to focusing on Omniture but it’s great that GA finally has an update. In my opinion, GA blows Omniture out of the water when it comes to features, most notably more segmentation ability. For Omniture, SiteCatalystV15 which was just released now has the ability [...]
Posted by Dan LaRusso on June 19, 2011
http://www.danlarusso.com/google-analytics-unveils-a-new-user-experience/
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Dan LaRusso
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