I recently learned the importance of setting up participation in a SiteCatalyst implementation and the value it bring to any analysis when determining which content or campaigns are driving the most engagement. Rather than have me try to explain it, below is an old post that Adam Greco from Web Analytics Demystified wrote back in [...]
Omniture SiteCatalyst Participation
http://www.danlarusso.com/omniture-sitecatalyst-participation/
Google Analytics Unveils A New User Experience
Ok, I know I’m a little late on this one due to focusing on Omniture but it’s great that GA finally has an update. In my opinion, GA blows Omniture out of the water when it comes to features, most notably more segmentation ability. For Omniture, SiteCatalystV15 which was just released now has the ability [...]
http://www.danlarusso.com/google-analytics-unveils-a-new-user-experience/
Do Search Engines Make People Smarter?
An online survey of 371 experts and 524 Internet users reveal more than three-quarters believe the Web will make people smarter by 2020 — while21% think the Internet would have the opposite effect and could even lower the IQs of some who use it all the time. The study, released from the Pew Internet & [...]
http://www.danlarusso.com/do-search-engines-make-people-smarter/