* You are viewing the archive for August, 2009

Tracking Social Media Through Analytics

Social media is a relatively new phenomenon, but Delicious Digg, StumbleUpon and other social media websites have become an increasingly important source of website traffic. This also creates a massive demand for data related to social media. Where are users coming from? What topics excite them?

These are questions that, when answered, can be the difference between a successful website and a failed social media campaign. But social media analytics is young, and not many people know where to start. This guide is designed for that purpose: to help you get started with some of the best tools … Continue Reading

Social Media Monitoring Tools: 26 Free Online Reputation Tools

Below is a? compiled a list of twenty six buzz monitoring tools that are free of charge. Use these tools to keep track of your company reputation or even spy on your competition!

1. Your Industry
buzz-monitoring1

If you simply don’t have time to track everything that specifically relates to your company–or your competition–you can still track news that relates to your industry. Moreover and Yahoo are just a couple of resources that offer RSS feeds for aggregated industry news.

2. Mainstream Media New… Continue Reading

Web 2.0: A Strategy Guide Review

Upon my research on the latest info on creating a web 2.0 platform and the business of starting it, I stummbed upon one of the best books out there,Web 2.0: A Strategy Guide by Amy Shuen. I was reluctant to at first after purchasing many books on the topic but don’t go into detail about the process of a startup. After reading the description on Amazon, I wound up ordering it and dove right in.

The author, Amy Shuen has an impressive background and education with a MBA from Harvard Business School and a PhD from Cal Berkeley. … Continue Reading