Omniture SiteCatalyst Participation

I recently learned the importance of setting up participation in a SiteCatalyst implementation and the value it bring to any analysis when determining which content or campaigns are driving the most engagement.

Rather than have me try to explain it, below is  an old post that Adam Greco from Web Analytics Demystified wrote back in 2009 while at Omniture. Very good read and brings to light the true importance of setting up participation.

What is Participation?
In order to fully understand Participation, I find that it is helpful to first understand Allocation (also known as Linear Allocation).  If a visitor to your website clicks on ten pages and then completes a Success Event, SiteCatalyst “allocates” or divides the Success Event into equal parts and gives each preceding page credit.  Read the full post »

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by on November 16, 2011  •  Permalink
Posted in Web Analytics
Posted by Dan LaRusso on November 16, 2011

http://www.danlarusso.com/omniture-sitecatalyst-participation/

Google Analytics Unveils A New User Experience

Ok, I know I’m a little late on this one due to focusing on Omniture but it’s great that GA finally has an update. In my opinion, GA blows Omniture out of the water when it comes to features, most notably more segmentation ability.

For Omniture, SiteCatalystV15 which was just released now has the ability for segments (previously called ASI slots) and now tracks with first party cookies. But wait, hasn’t GA been doing that for some time? and it’s free? that’s right, which is why it’s starling that companies pay such a premium for a tool that’s so outdated. But I do give Omniture (Adobe) credit for it’s integration with the full suite of tools, such as Test&Target, SearchCenter, Discover, Insight, Survey etc. If Google could create a landing page testing suite of tools that can integrate into GA and Adwords, and maybe Webmaster tools; that would be some powerful stuff, all the while improving conversion rates, in turn increasing companies’ marketing spend. No brainer in my opinion. Come on Google, when are we going to see this? Read the full post »

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by on June 19, 2011  •  Permalink
Posted in Internet Marketing, Web Analytics
Posted by Dan LaRusso on June 19, 2011

http://www.danlarusso.com/google-analytics-unveils-a-new-user-experience/

Do Search Engines Make People Smarter?

An online survey of 371 experts and 524 Internet users reveal more than three-quarters believe the Web will make people smarter by 2020 — while21% think the Internet would have the opposite effect and could even lower the IQs of some who use it all the time. The study, released  from the Pew Internet & American Life Project and the Internet Center at Elon University looked at the Internet and its effect on human intelligence. Most respondents also said they believe the Internet will improve reading and writing by 2020.

Many of those considered experts are scientists, business leaders, consultants, writers and technology developers, such as technology scholar Nicholas Carr. Read the full post »

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by on March 20, 2010  •  Permalink
Posted in Search
Posted by Dan LaRusso on March 20, 2010

http://www.danlarusso.com/do-search-engines-make-people-smarter/

McAfee: Facebook, Twitter top targets in 2010

from zdnet.com

Social-networking sites like Facebook and Twitter can expect more attention from cybercriminals in 2010, according to a new report (PDF) released Tuesday by McAfee Labs. Also at risk are users of Adobe Systems products including Acrobat Reader and Flash. And move over Microsoft; the security firm predicts that Google’s Chrome OS will “create another opportunity for malware writers to prey on users.”

The company also anticipates smarter and more dangerous Trojans that “follow the money,” as well as a “significant trend toward a more distributed and resilient botnet infrastructure that relies much more on peer-to-peer technologies.” Read the full post »

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by on January 1, 2010  •  Permalink
Posted in social media, social networking, Web 2.0
Tagged , ,
Posted by Dan LaRusso on January 1, 2010

http://www.danlarusso.com/mcafee-facebook-twitter-top-targets-in-2010/

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